Our approach to regulating online advertising - Call for views

Overview

The Information Commissioner's Office (ICO) is calling for views on our approach to regulating online advertising.

Please ensure you've read our call for views and online tracking strategy update before responding. 

Your responses will help us to develop our views.

We welcome your feedback to the questions set out in this survey. They're split into four sections:

• Section 1: Advertising purposes and capabilities
• Section 2: Impacts of our approach
• Section 3: Technical safeguards
• Section 4: About you and your organisation

The consultation will remain open until the end of 29 August 2025. We may not consider responses received after this deadline.

Privacy Statement

For this consultation, depending on your preference, we may publish in full the responses received from organisations or a summary of the responses. If we do publish any responses, we will remove email addresses and telephone numbers from these responses. Please do not to share any information in your response which you would not be happy for us to make publicly available.

Should we receive an FOI request for your response we will always seek to consult with you for your views on the disclosure of this information before any decision is made. For more information about what we do with personal data please see our privacy notice, and the section on responding to our consultations and surveys.

Please note that we are using the platform Citizen Space to gather this information on our behalf. Citizen Space is provided by a UK supplier, Delib. You can read Delib's privacy policy here.